Actionable Web Analytics. Using Data to Make Smart Business Decisions (Taschenbuch) von Jason Burby, Shane Atchison Kurzbeschreibung: * Web metrics allows anyone who is invested in the success of a company to analyze the effectiveness of Web site usage and campaign efforts in order to make decisions, set goals, and define strategies * Written by a duo of Web metrics experts, this book provides a clear road map that shows readers how to tie Web metrics analysis into global goals and best practices * Provides a framework for using Web analytics data to help make strategic business decisions and set companywide goals * Discusses changing marketing landscape and explores the delicate balance between Web data and design * Explains how to create a culture of analysis and addresses common stumbling blocks, such as data accuracy concerns, data overload, undefined metrics and goals, and prioritization issues Lesen Sie mehr... Rezensionen ansehen...   Angebote zu  Actionable ,  Web ,  Analytics  ab 1 Euro! Siehe auch folgende Artikel: Web Analytics. An Hour a Day von Avinash Kaushik Web Analytics For Dummies (For Dummies (Computers)) von Pedro Sostre The Long Tail - Der lange Schwanz von Chris Anderson Sonstige Artikel: Hüter des alten Wissens. Schamanisches Heilen im Medizinrad (Broschiert) von Marielu Lörler Mehr zu  Business & Investing,  Internet Marketing,  MIS,  Decision-Making & Problem Solving,  Systems & Planning,  Computer Science,  Systems Analysis & Design,  Data Mining,  Databases,  Computers & Internet,  Programming,  Programming,  Website Analytics,  Website Architecture & Usability Home ...,    Verwandte produkte ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)