Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies) (Taschenbuch)
von Bill Buxton


 
Kurzbeschreibung:
Hardly a day goes by that we don't see an announcement for some new product or technology that is going to make our lives easier, solve some or all of our problems, or simply make the world a better place. However, the reality is that few of these products survive, much less deliver on their promise. But are we learning from these expensive mistakes? Rather than rethink the underlying process that brings these products to market, the more common strategy seems to be the shotgun method, that is, keep blasting away in the hope that one of the pellets will eventually hit the bull's eye. This book's goal is to help with this problem: to inspire and encourage HCI and other design professionals to try new methods, test themselves with the exercises and projects, and see an improvement in innovative interaction design that works. The result is a group of methods and process that successfully work in both HCI and design. This helps to give these fields a unity as well as a uniquely innovative way to design user experience.

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Synopsis:
"Bill Buxton and I share a common belief that design leadership together with technical leadership drives innovation. Sketching, prototyping, and design are essential parts of the process we use to create new products. Bill Buxton brings design leadership and creativity to Microsoft. Through his thought-provoking personal examples he is inspiring others to better understand the role of design in their own companies" - Bill Gates, Chairman, Microsoft. "Informed design is essential. While it might seem that Bill Buxton is exaggerating or kidding with this bold assertion, neither is the case. In an impeccably argued and sumptuously illustrated book, design star Buxton convinces us that design simply must be integrated into the heart of business" - Roger Martin, Dean, Rotman School of Management, University of Toronto."Design is explained, with the means and manner for successes and failures illuminated by engaging stories, true examples and personal anecdotes. In "Sketching User Experiences", Bill Buxton clarifies the processes and skills of design from sketching to experience modeling, in a lively and informative style that is rich with stories and full of his own heart and enthusias

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