The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado (Taschenbuch) von Paul Wiefels, Geoffrey A. Moore   Rezensionen: Fans of Geoffrey Moore'sCrossing the ChasmandInside the Tornadowill certainly be attracted toThe Chasm Companion, a step-by-step manual by longtime Moore associate Paul Wiefels that lays out specific ways to apply his popular tech-oriented business principles in our fast-changing world. But even those who never warmed to the earlier works--which proposed a pragmatic path for successfully navigating the ever-moving environment of "disruptive technologies that force changes in both strategy and behavior"--could find this book appealing. DesigningThe Chasm Companionas a hands-on field guide, Wiefels opens by explaining six "inflection points" in high-tech market development (the Early Market, the Chasm, the Bowling Alley, the Tornado, Main Street, Total Assimilation) that he and Moore insist everyone must carefully watch and properly react to as internal and external conditions evolve. He then outlines models and tools developed in the consulting practice he co-founded with Moore that enable individual corporations to carefully craft relevant strategies that they can align correctly with the appropriate market phases defined earlier. Finally, he presents initiatives (strategy validation, whole product management, marketing communications planning, and field engagement strategy) to help these firms actually implement their plans. Graphics and sidebars help Wiefels drive his points home clearly.--Howard Rothman © 1998-2001 Amazon.com, Inc. und Tochtergesellschaften Alle Rezensionen ansehen...   Angebote zu  Chasm ,  Companion ,  Fieldbook  ab 1 Euro! Siehe auch folgende Artikel: Crossing the Chasm (Harper Business Essentials) von Geoffrey A. Moore Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge von Geoffrey A. Moore Living on the Fault Line von Geoffrey A. Moore The Innovator's Dilemma (Harperbusiness Essentials) von Clayton M. Christensen Mehr zu  English Books,  Company Profiles,  Business & Investing,  Systems & Planning,  Marketing,  Research,  Popular Economics,  History of Technology Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)